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The 3 dimensions of User Experience Enhancement

August 5, 2016

Sush Mobile

What do people want out of your app? Which functions do they search for? We’ll outline how you can answer these questions in three steps.

A mobile application is a living, breathing part of your business, providing customers with a convenient way to interact with your brand. When this convenience is marred by bugs or suffers from a dearth of features, it can tarnish your company's standing with the public.

What we're really talking about here is the user experience. Both Android and iOS app developers execute processes that inform them of what people want out of a particular app. In general, one could break down this approach into a three-step strategy.

1. Observe user behaviour 

The obvious first step is to scrutinise how people interact with your app. What are they seeing, hearing and doing? There are plenty of software testing and analytics tools that can show you how people are utilising specific functions.

Flurry Analytics is one such app. Used by more than 170,000 developers to track an astounding 540,000 apps, users can either gain a basic or advanced perception of mobile customer behaviour. While not the only option available, it is one worth noting.

2. Speak with customers
Oracle reached out to more than 800 customers to partake in its UX Customer Participation Program.

Communicating with the individuals using your app has two benefits. First, it adds another dimension to your comprehensive customer experience – who doesn't like a company that wants your input? Second, it allows developers to find out exactly what users do and do not like about an app.

Oracle actually took this approach when vetting its Oracle Fusion Applications solution. The company reached out to more than 800 customers to partake in its User Experience Customer Participation Program, through which the company asked for users' input regarding design concepts and held lengthy conversations about Oracle Fusion Applications.

3. Conduct a root cause analysis 

If you think your app's user experience is going to be flawless, think again. There will always be opportunities for improvement, especially given the fact that customers' desires consistently change.

When testing how users interact with its own software, SAP executes root cause analyses. These tests do exactly what their name implies: identify the root cause of a particular issue. Once you know what's tarnishing the user experience, you can take specific corrective action. 

Creating an app that customers want to use and download involves more than packing it with popular features. The key is to choose the functions that will add value to your existing business operations. If you want to know how to do this in detail, speak with our application consultants today.